Brand Manager

Reports to: Marketing Manager

The Brand Manager will be responsible for developing and executing the brand strategy and marketing initiatives for a leading beer brand. The role will drive brand growth through consumer insights, integrated marketing campaigns, brand activation and innovation, while ensuring consistent brand positioning and identity across all consumer touchpoints.

• Develop and execute the brand strategy in line with business objectives and market opportunities.
• Own brand positioning, identity, architecture and long-term growth plans.
• Monitor brand health, market trends, consumer behavior and competitor activities to identify growth opportunities.
• Translate consumer and market insights into impactful marketing initiatives and campaigns.
• Lead the planning, execution and evaluation of integrated BTL, digital, traditional and experiential marketing activities .
• Work closely with creative agencies, Sales, Trade Marketing and other internal teams to ensure effective market execution.
• Identify opportunities for product innovation, brand extensions and portfolio development.
• Manage relationships with agencies, suppliers and strategic external partners.
• Monitor brand performance against KPIs and provide recommendations to improve effectiveness.
• Manage the brand budget and ensure efficient allocation of marketing resources.

• Bachelor's degree in Marketing, Business Administration, Management or a related field.
• Minimum 5 years of relevant experience in brand management, marketing or a related role.
• Proven experience developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market research and marketing analytics.
• Experience working with creative agencies and cross-functional teams.
• Experience in FMCG, beverage, consumer goods or a multinational environment is an advantage.

Key Competencies

• Strategic thinking and strong business acumen
• Strong brand management and marketing expertise
• Consumer and market insight orientation
• Creative and innovative mindset
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Strong stakeholder and agency management
• Ability to manage multiple priorities in a fast-paced environment

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